Lead capture and follow-ups
Collect inquiries in one place, identify who needs a response, create reminders and set up appropriate follow-up steps. Every email workflow should include sensible review, privacy and opt-out controls.
BUSINESS AUTOMATION · WORKFLOWS · AI-ASSISTED HELP
Less busywork. Better organized business.
You don't need another complicated app. You need a practical system that makes it easier to handle inquiries, follow up with customers, and keep everyday work moving.
At Ferneding Business Services, I help small businesses set up manageable automations and custom workflows using tools they already use when possible. Sometimes a Google Sheet and a well-designed form are enough; sometimes an integration or an AI-assisted step is useful. The goal is to solve a real problem—not sell unnecessary software.
What I can help you build
Google Sheets and practical tools
Organize client requests, project status, deadlines or recurring tasks. Where appropriate, Google Apps Script can reduce repetitive copying and manual updates.
Forms, booking and handoffs
Build intake forms and appointment-request workflows that get the right information to the right person without endless back-and-forth.
Training systems and SOPs
Put procedures, onboarding resources and follow-up checklists in an organized workspace so you aren't explaining the same thing repeatedly.
Thoughtful AI assistance
Use AI where it actually helps—for draft responses, organizing non-sensitive information or preparing repeatable content—with a person reviewing important decisions and messages.
Small fixes welcome
Already have a spreadsheet, contact form or automation that's nearly working? A focused repair may be all you need.
How a project works
- Tell me the headache. What takes too long or keeps slipping through the cracks?
- We choose the simplest reasonable approach. I'll outline the tools, scope, assumptions and expected handoffs.
- I build and test the agreed workflow. You'll see what it does and where human review is still required.
- You get a clear handoff. I'll explain how to use it, update it and recognize when something needs attention.
Examples of the kind of work I do
My portfolio includes a prospecting and outreach tracking workflow, content planning tools, and reconstructed examples of professional training and operations systems. Work based on internal employment experience uses fictional sample data and is not presented as an FBS client engagement.
See the portfolio or read how to organize customer follow-ups.
Does your business need automation?
Not every business does. If the process only happens once a month, a clear checklist may be better. If you're repeating the same steps daily, missing follow-ups or re-entering information across tools, a small workflow could help.
Tell me what you'd like to stop doing manually.
Small jobs and bigger custom projects are both welcome. I'll help you scope something practical before quoting a price.
Ask about a project